Carlos Couch

Carlos Sierra

Carlos Sierra is a seasoned political consultant with a unique vision for the American political landscape. He is focused on maximizing individual liberty, increasing voter participation, supporting fairer and freer elections, and ending the corrupting influences of special interests in our electoral process.

From an early age, Carlos was interested in politics. An idealist who wanted to change the world for the better, Carlos entered the political arena as an intern for the John McCain for President campaign during the 2000 Republican Presidential Primary.

Over the next ten years, Carlos served in U.S. Senator John McCain’s offices in Phoenix, Tempe, Tucson, and Washington D.C. As Senator McCain’s Director of Community Outreach, he managed an array of duties and responsibilities including Hispanic outreach, constituent services, immigration, rural affairs, and natural resources policy. Senator McCain regularly referred to Carlos as his “eyes and ears of Arizona.” It was Carlos’ job to know every elected official in Arizona, know their federal needs, and appropriately address them.

During the 2008 presidential election cycle, Carlos assisted in organizing most major primary and caucus states on behalf of the McCain presidential campaign. After Senator McCain captured a come-from-behind victory in the 2008 primary, Carlos became the Southwest Coalitions Director for the McCain-Palin campaign. After the campaign, he returned to McCain’s U.S. Senate office for the next three years.

In 2011, Sierra jumped back into the presidential political arena as National Campaign Manager for the Buddy Roemer for President campaign. As the youngest campaign manager of the 2012 election cycle, Carlos created an energetic campaign centered around reforming our broken campaign finance laws, holding China accountable, and ending the corrupting influences of special interests in Washington. With tenacity and hard work, Governor Roemer became the reform candidate of the 2012 cycle and won the Americans Elect Initiative online primary voting system – the first of its kind. Governor Roemer was also the first presidential campaign to qualify for public financing – a tedious, yet paramount achievement. Recognizing his accomplishments, Carlos was one of ten national campaign managers invited to speak on the 2012 presidential election at Harvard’s Institute of Politics.

In late 2012, Carlos was asked to be the Co-Chairman and Campaign Manager to the Committee to Defeat Sheriff Joe Arpaio in Maricopa County, Arizona. He also served as the general consultant and chief strategist to the victorious Oscar Leeser for Mayor Campaign and various city council and county commissioner races, in El Paso, Texas in 2013, 2014, 2016, 2018, 2020, and 2022.

Reentering presidential politics in 2016, Carlos Sierra joined the Gary Johnson for President campaign. As the Deputy Campaign Manager, Sierra oversaw all ballot access, political rallies and event planning, advocacy groups and coalitions, field and grassroots operations, ground game, volunteers, field staff, and the distribution of merchandise across all fifty states. The 2016 election cycle was the Libertarian Party’s most successful in its history. With Sierra’s help, they attained ballot access in all fifty states, outraised all previous Libertarian tickets combined, recruited tens of thousands of volunteers, and earned the highest vote total and percentage of the vote, ever.

In 2020, Carlos launched his own political texting platform, which has sent out tens of millions of political text messages since its launch. Carlos Sierra also served as National Political Director to the Joe Walsh for President 2020 campaign, where Congressman Walsh consistently polled second to President Trump.

In 2022, Carlos led the most successful petition campaign, to date, in Texas. This campaign killed a proposal by El Paso County that would’ve cost the taxpayers $400 million in non-voter approved debt. In 2023, Carlos also helped lead the effort to kill Proposition K in El Paso, Texas which would’ve raised energy costs and taxes on small businesses and rate payers. With more than 82% of the vote, it was the most lopsided win in recent political memory.

A former contributor to CNN OutFront, and POLITICO, Carlos is often sought out by various publications and mediums for his knowledge, bluntness, and insight on national politics.

To date, Sierra has been an advisor to more than 200 Republican, Democratic, and Independent campaigns, Super PACs, and ballot initiatives across the United States. Powered by a love for reform-oriented initiatives and candidates, and dedicated to helping the underdog, Carlos has carved out a niche in the political consulting world as the go-to consultant in the political reform movement. Carlos is known for being “fiercely” independent, which is a trait he finds many lack in politics.

When not being a thorn in the side of incompetent politicians, Carlos most enjoys spending time with his beautiful daughter Destiny, his handsome son Carlos, his precious granddaughter Ariela, his Border Collie Liberty, and Golden Retriever Maverick.


National Political Director | Joe Walsh for President


Campaign Manager | Committee to Defeat Sheriff Joe Arpaio


National Field Director | Johnson Weld 2016


General Consultant | Oscar Leeser for Mayor of El Paso

Co-Chairman | Committee to Defeat Sheriff Joe Arpaio


National Campaign Manager | Buddy Roemer for President


Southwest Coalitions Director | McCain-Palin

Field Director | McCain for President


Community Outreach Director | Senator John McCain (R-AZ)


Intern | Senator John McCain (R-AZ)